Posted on Fri, Apr 4, 2014 @ 11:34 AM by Carlos Lahrssen
When planning your business communications system, whether you have a new business or an established one, perhaps you should consider investing in a personalized toll-free number. These are toll-free numbers where the numbers spell something meaningful to customers and potential customers (like 1-800-flowers), and the cost is more reasonable than you may think.
A personalized toll-free number is a terrific marketing and branding tool, and tells your customers up front that you care about them. Great customer service can make the difference in business success, and having a custom toll-free number can give you a competitive edge even before a call is made. Here are 5 benefits of a personalized toll-free number.
1. They're Easy to Remember
Remembering 1-800-contacts is much easier than remembering 1-800-266-8228. This means that even after a marketing campaign is over, potential customers can reach you without having to look up your number, so your phones will ring more consistently, year-round.
2. Inbound Calls Represent Valuable Leads
You've heard the saying, "a bird in the hand is worth two in the bush." Similarly, a contact calling you is more valuable than a contact filling out a form. Inbound calls eliminate some of the steps involved in building a new customer relationship, allowing the sales process to move forward while the lead is still warm.
3. Personalized Toll-Free Numbers Convey Exclusivity
To an extent, personalized toll-free numbers are exclusive, because there can only be so many of them. Customers and clients associate these numbers with higher profile businesses, helping them form a positive opinion of your company even before picking up the phone. A personalized toll-free number represents instant prestige.
4. Even in the Mobile Age, "Toll Free" Means Something
Sure, a lot of people have unlimited calling plans that avoid long distance charges, but simply knowing that a number is toll-free gives customers and clients a sense of solidity and gravitas about your company. Moreover, personalized toll-free numbers are a step above ordinary personalized numbers, because they impart a sense of longevity about your business.
5. They Appear More Professional
The biggest players like FedEx and American Express have had personalized toll-free numbers for a long time, and the association between a personalized toll-free number and professionalism was established long ago. Having your own personalized toll-free number puts you in the same league with the big guys in the minds of your customers.
When choosing a personalized toll-free number, you may not get your first choice, but your telecommunications provider may be able to help you create and lock down a great custom number. A great personalized toll-free number should:
- Be easy to remember
- Say something about what your business does
- Be spelled logically
- Spell something using all digits beyond the toll-free exchange prefix
Figuring Out ROI with Personalized Toll-Free Numbers
If you want to figure out return on investment with a personalized toll-free number, it's easy. You need to know:
- The average value of a sale
- Average number of calls in a month
- Average conversion rate for calls
With your custom toll-free number coupled with a marketing campaign, you can expect response rates of 12% to 42% higher than before you had your custom number. Let's assume your response rate increases by 30% after you add your personalized toll-free number.
Suppose your average sale is worth $300, and you get an average of 300 calls per month, with a 5% conversion rate:
- 300 calls x 5% conversion rate = 15 sales per month, worth $4,500
Add a custom toll-free number at a cost of approximately $300 per month, and with a 30% bump in the number of incoming calls, even if the conversion rate doesn't go up, you'll see:
- 390 calls x 5% conversion rate = approximately 20 sales per month, worth $6,000
In other words, a $300 per month investment in a personalized toll-free number could result in $1,500 more in sales per month.
At Nexogy, we offer custom toll-free phone numbers with no monthly fees and a cost of just $0.049 per minute. Even if you're just starting out, you can project a big-league image and reap the many benefits that personalized toll-free numbers confer. Nexogy offers comprehensive telecommunications plans at affordable prices, with every feature you need to run a business in today's competitive, always-on, mobile world.
Topics: business productivity