Posted on Wed, Jun 22, 2016 @ 02:13 PM by Oliver Verde
Regardless of what platforms you use or what industry you’re in, social media has inevitably become entwined with business marketing strategies. The name of the game: getting followers and likes to increase engagement and awareness of your brand.
Unlike any other time in history, you’re able to reach out directly to your customers–at any time–with a few mouse clicks.
And for a world that’s always connected (as of 2015, Pew Research has shown 68% of U.S. adults now have a smartphone), what you put out there matters.However, posting haphazardly without a strategy can be disastrous. Don’t just do it for the sake of doing it. In this post, we are going to share some social media best practices with you to increase your followers and make an impact with your brand.
Have a Great Voice & Great Content
If every post on social media represented a voice, there’d be nothing but jumbled cacophony–unless you stand out from the rest. Ask yourself: What’s the tone of your business, your messaging?
For example, if you’re an advertising agency, you may want to be more colloquial, and use witty plays on words to strike the iron while it’s hot and elicit a response, even if it’s a retweet. With a great voice and content from your blog, people will be inclined to share with their friends and follow for the next update.
But be advised: great content won’t guarantee you get followers at the get-go.
Optimize Your Profiles
On Twitter? Use hashtags in your profile that are relevant to your business product and/or service. Make sure your address, phone number and images are consistent on every platform you’re using. These are small things, but you’d be surprised how many businesses don’t have these things uniform on their profiles.
A social media analytics company Beevolve looked at 36 million profiles and more tweets to observe the following:
- People with more tweets have more followers
- Share happy content–people are most likely to follow you that way
- Don’t make it all about you; encourage others’ input
Engage With Others, Too
Engagement is as engagement does. By tweeting to others, your handle is circulating to different people–and different pairs of eyes.
While that doesn’t necessarily guarantee you’ll get more followers, you can pique curiosity if you’re being helpful and offering useful information to someone’s problem.
(Case in point: Don’t be spammy! No one likes spam all over their profile.)
Offer Promotions and/or Discounts
According to a Nielsen research study, 52% of people on Twitter followed companies for special offers or promotions. If applicable, give offer codes or 10% off your product/service for a short period of time to tap into a sense of urgency. (Amazon does this often with their “only 3 left in stock” they place in red on something you’re viewing. You know what we’re talking about!)
After all, who doesn’t like saving money? That’s something we all have in common.
Get Your Social Media Strategy Cranking
Like anything marketing-wise, building social media from the bottom-up takes time. But with a consistent strategy and frequent posting, you’ll be on the up-and-up quicker than you think. One takeaway we have for you: When making social posts, ask yourself objectively “Is this something I’d want to click on if I saw it?”
We hope these social media best practices will help you increase your followers and establish a voice for your brand!