But Why? It’s All In The Browser Anyway

Posted on Thu, Aug 1, 2013 @ 03:30 PM by Carlos Lahrssen

WebRTC Browswer UCThis past Sunday morning I woke to my iPhone, as always, to browse through email and check out Twitter (my preferred method to check out the latest news), all without stepping out of my very comfortable bed.

From there, I grabbed my Macbook Air, opened a browser, and logged in to our Google Apps for Business to check email, look at my calendar, and view files using Google Drive (yes, no useless and expensive Microsoft Office statically sitting on my hard drive.) As I planned ahead for the week to come, I read through several emails and attachments—from Excel spreadsheets to Word documents and presentations. I had received a couple of files through a Dropbox link, for which I open a second tab to manage. It’s a Sunday morning, so the third tab goes for Facebook, of course, as I check out what all my friends were up to this weekend. The fourth tab I opened was to check my flight for this week over at aa.com (American Airlines). I filled necessary personal information so the counter attendant has less work to do.

Hey, it’s all in my browser.

It would be obvious to say that a browser simplifies how things get done these days, but not so the fact that more and more applications and services are being delivered through the browser utilizing the latest technology that allow for real time editing, updated info, and even geolocation. My browser now wants to know where I am, how nice of him.

As I focus on the Dock to look for the Messages application, I notice a collaboration app icon sitting there, like a lonely dog begging for a bacon strip, helpless. This is an application I had to download so that I can attend online meetings, share documents, have an informal video chat and perhaps instant messages with participants … but why, it’s all in my browser anyways.

The time has come where we finally drop our old communications technology, where VoIP becomes the legacy network, where the desk phone is just a dying black box cluttering my precious office real estate. The time is now for the browser to become my communications platform. The browser is now my client for video chats, instant messaging, file and desktop sharing, even for a simple voice call. The browser is now the way I will meet my lawyer for that question, my doctor for that consultation and my accountant for that exemption. The technology is here and it’s very promising, it’s called WebRTC.

To make it simple, I have defined WebRTC like this: WebRTC is a set of rules built on the browser making it capable of communicating directly with another browser, in real time and with audio and video capabilities. As defined by the webrtc.org, “WebRTC is a free, open project that enables web browsers with Real-Time Communications (RTC) capabilities via simple Javascript APIs. The WebRTC components have been optimized to best serve this purpose.”

This new technology is not here by coincidence, WebRTC is here simply following the natural trend we all have been experiencing through the constant evolvement of applications. Ubiquity is key as we now live in a fast and connected business space. The time to prepare for the meeting is over; the meeting is now and it has to start with a click of a button—or in this case, with the input of a URL or domain into your browser. Even application downloads are becoming a thing of the past. Computing power is shifting toward the cloud into a distributed architecture, crowd-sourcing that much needed effort.

Your business is welcome to attend, just avoid falling into technology of the past. Take the leap forward because now we all know, it’s all in the browser anyways.

Management-Technology-for-Call-Center

Topics: Tech Tips, mobile workforce, unified communications

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About the Author

Carlos Lahrssen
Carlos Lahrssen
Carlos Lahrssen is president and CEO of nexogy, as well as founder, president and CEO of LD Telecommunications, Inc., nexogy’s parent company. Lahrssen is an industry fan, follower and advocate — stay...read more