Posted on Tue, Oct 9, 2012 @ 09:02 AM by Carlos Lahrssen
Technology evolves rapidly. Encyclopedia Britannica is going out of print this year after 244 years of publication, falling victim to the Wikipedias of the world. Mobile devices surpassed landlines in 2002, and tablets and smart phones are quickly replacing desktops and notebooks.
Venture capital firm Kleiner Perkins Caufield & Byers (KPCB) released its Internet Trends report at May’s D10 Conference, detailing findings like those above. How do recent internet trends impact your business? This post dives in.
Re-Imagine the Way You Work: The Internet Movement
Internet connectivity and overall advancement of technology has enabled traditional tasks to be digitally transformed. For example:
- Recruitment: Finding prospective employees, once done through in-person career fairs, is now often accomplished through online resume hubs like LinkedIn, or a Google search and “online background check.”
- Document Signing: Digital signature applications like SignNow or DocuSign take away the need for pen and paper—even in-person notarization.
- Meetings and Management: Collaboration once done in the boardroom is now virtually accessible through options like Yammer and 15five.com.
In other words, business operations have gone digital—to the cloud, and it creates room to reshape how your business functions large scale, as well as with daily tasks.
Mobile Growth & Adoption
Mobile growth is a continually on the rise, and it can’t be ignored. Global mobile Internet traffic, for example, has grown from approximately 1% in 2009 to 10% in 2012. Mobile monetization, through apps and ads, also grows rapidly.
- As of January 2012, approximately 29% of U.S. adults own tablets or eReaders, up from 2% just three years ago.
- After 125 years, landlines were finally surpassed by mobile in 2002, and the gap continues to widen in the last 10 years.
What do mobile trends mean for your business? It’s likely gone mobile too. The shift to a more mobile, digital workforce means that your business must have the infrastructure and policy in place to accommodate devices on the corporate network.
Think not only of devices—think of the way your team does business. For example, employees can no longer be tied to a desk phone or office. New business collateral should be available via tablet—and hosted for versioning control and accessibility.
Only the Beginning…
Future business means ever-connected customers, and the ability to reach thousands simultaneously through global technological advancements. Is your business ready for the shift? Consider hosted communications technology as your business starts to make its way toward modern, mobile business.
Did you follow or attend the D10 Conference? What are your thoughts on the findings from this report, as it relates to your business? Discuss in the comments section below.
Topics: mobile workforce