Being a White Label Partner: How to Leverage Pre-Made Services to Boost Your Business

Posted on Thu, Sep 13, 2018 @ 07:04 AM by Carlos Lahrssen

If you're starting a business from scratch, one of the first roadblocks you're going to hit is delivering a unique solution within your budget. Branding, marketing, payroll, taxes, and managing your small kernel of starting finances is hard enough, but funding a unique service that works and provides value to your customers is a whole different ballgame.

It's tough.

It gets even tougher if you're looking to sell VoIP services or hardware. That's a ton of infrastructure that you're going to have to invest in - not to mention the cash flow necessary for developing cutting-edge technologies.

If you're in a rut and you're still trying to figure out how to provide a do-it-all solution within your budget, being a white label partner may be the solution you've been looking for.

WHITE LABEL Hosted VoIP LOGO (2018) B2

What is a White Label?

A white label allows you to legally resell another companies product or solution under the name of your company. That means that, instead of investing in infrastructure to develop your own service, you can provide services powered by experts while still using your brand name.

The benefits of using a white label are pretty straightforward. You get to offer a valuable service to your customers without having to develop the service yourself. Being a white label partner allows you to focus on your business as a whole while still delivering the quality product that your customers expect.

The Benefits of a White Label

There are plenty of benefits to using a white label as opposed to spending the money to develop your own product.


Joining a white label reseller program gives you tons of flexibility when it comes to branding. The solutions that your purchasing are coming "brand-free" meaning you can leverage the products as your own while skipping all of the costs of development. Spend more money on marketing, R&D, and brand development instead of funneling all of your available funds into developing a complex infrastructure to support your products.

Save Money

When you're a budding company, shoving your capital into developing your own services can be devastating to your business. IT structures, server costs, technology developments, and research and development costs can sink a company quick, so being able to skip the costs associated with all of these extremely cost heavy options can seriously boost your business in its beginning stages.

Trust the Experts

Picture this, your company can get its solutions without having to pour money into infrastructure while also being able to lean on experts in an industry when issues arise. That's one of the most compelling white label benefits out there. You get to offer your customers a fully working solution developed by experts, while you focus on giving your customers excellent support, branding, and a great overall experience. Now that's a win-win.

What nexogy Offersdna (Logo) 3x2in

At nexogy, we're serious about our white label reseller program. We have developed a proprietary BSS/OSS platform called DNA that allows you to support your hosted VoIP white label service. Our Billing Support Systems /Operation Support Systems is a true lead-to-cash application that will help you run the complex world of offering cloud PBX. Not only is our VoIP service powerful, feature-rich, and completely unified, it's an affordable way for you to offer VoIP services to all of your customers.

Do you want to include some hardware (routers, switches, etc.) solutions for the customer? No problem! Your entire hardware catalog can be easily adapted into our DNA interface. We want you to be able to offer your customer all of your products without having to spend the money developing the expensive interface necessary to connect all of your products together.

We have the power to help you help your customers. Access to a direct support-line is included in all of our white label solutions, and we make sure that you are able to serve your customers to the best of your and our abilities. If you succeed, we succeed.

Contact nexogy today to see how our VoIP services could support your business and your customers. Remember, we're here to offer the service, you're there to offer the entire business. We know that developing infrastructure is difficult (especially at your beginning stages.) Rely on the experts at nexogy to provide powerful and reliable infrastructure and support at every critical stage of your journey. Rest assured, all of your customers will receive the best business phone system with Fortune 500 features all included.

Topics: Channel Partners, channel partner program, whitelabel partners, reseller program

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About the Author

Carlos Lahrssen
Carlos Lahrssen
Carlos Lahrssen is president and CEO of nexogy, as well as founder, president and CEO of LD Telecommunications, Inc., nexogy’s parent company. Lahrssen is an industry fan, follower and advocate — more