[Industry News] Are SMEs betting big on Cloud-based communications?

Posted on Thu, Sep 24, 2015 @ 04:01 PM by Carlos Lahrssen

The following excerpt was originally posted in "Are SME's betting big on Cloud-based communications?" on ETTelecom.com, September 24th, 2015 by Ambarish Gupta. 

"What’s more challenging than SMEs competing with their larger counterparts in the big bad world of business? Most businesses have their communication services and technology managements usually ‘fitted around’ other activities with no real monitoring or control over it; the changing nature of the workforce tends to be the predominant factor in adopting the right kind of communication technology solution.

Thanks to the increasing penetration of cloud technology in the market, ‘One size doesn’t fit all’ goes completely untrue with micro, small and medium sized firms adopting the smart tech solution - cloud-based unified communications, a real blessing in disguise for small enterprises to streamline their business operations and appear ‘bigger’ than they actually are!

The biggest rise is set to occur with Digital Market Asia reports suggesting that cloud communication platforms, are breathing a new life in the space of emerging businesses with a growth rate of 150-200 per cent annually. To leverage this thought further, IDC (International Data Corporation) reports call for some interesting findings - the cloud communications market will grow from a global revenue of USD 123.4 million in 2013 to USD 7.5 billion in 2018, i.e. 127.5 per cent compound annual growth rate. Astonishing, isn’t it?

Cloud’s annual growth rates are a clear implication of a power packed solution being treasured into this technology, and unfortunately, not known to many! In tune with the industry estimates, nearly 35% of SMEs fail to understand the benefits of cloud communications, and hence, are not completely embracing the technology like the way it should be!

A decade ago, SMEs were deliberately looking out for providers offering state-of-the-art communications technology with an ability to cope with technological changes at a fraction of the cost. Today, many SMEs based out of metropolis still believe that they cannot afford cloud services; reaping the benefits of cloud-based communications would mean willing to splurge a hundred million dollars."

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Topics: cloud based technologies

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Carlos Lahrssen
Carlos Lahrssen
Carlos Lahrssen is president and CEO of nexogy, as well as founder, president and CEO of LD Telecommunications, Inc., nexogy’s parent company. Lahrssen is an industry fan, follower and advocate — stay...read more