Posted on Thu, Apr 21, 2016 @ 10:49 AM by Carlos Lahrssen
Neosperience’s blog on the importance of mobile cannot be overlooked--in fact, mobility must be addressed with the highest of regards. It’s not only disrupted most global industries, but it’s also revolutionized how customers shop.
According to the article, “mobile penetration has now risen above 100% in most developed markets, with the number of connections globally now well over 7 billion.” So not only are people always connected, but they’re connected with multiple devices!
From phones to tablets to refrigerators, digital transformation is upon us and is continuing to shape the lens we look through and the lives we live.
After all, many of us can’t go a day without using our phones, our lifeline, to communicate and feel safe; to give us directions when we’re lost; to tell us what local restaurant has the best reviews; to check your bank balance; the list goes on and on.
What Does This Mean for Your Business?
Companies now must turn to a customer-centric strategy, rather than tooting their own horns, to garner attention:
“... companies must understand that the customer - not the brand - is the core of any given strategy.”
If you aren’t able to provide customers what they need in a user-friendly way that’s engaging, they will leave and find someone who will. This is especially true if your website isn’t mobile compatible, or users aren’t able to navigate your website from their phones easily.
The 5 Ways to Improve Customer Experience
Clearly, there are some staples you need in order to thrive as a business nowadays. The Neosperience article lists 5 great areas you can improve using your mobile technology. They are:
- Help - Let them know you’re there to answer questions if they need it--and fast
- Act - Have a blend of physical and digital strategies to convert
- Track - Have actionable data and metrics for mobile users
- Personalize - Speak to your prospects and get to know about them
- Build - “Embed the mobile logic into a coherent narrative”
To grow as a business, you need to be on top of new ways to market to your customers and appeal to their problems. Be the answer they’re looking for -- the solution -- to solve the issue that’s at hand.
This could mean developing a mobile app for your customers to use, rebranding, starting from the inside with your employees; there are many things you can do.
If you’re looking for information and don’t know where to start, we encourage you to check out the full article here.
Topics: mobile applications