3 Ways to Bring Communication Solutions to the New Hybrid Workforce

You have to give them what they want.

Your customers, that is.

There are several ways that you can position yourself as the go-to solution and we’ll look at each of them a little more closely.

First, you have to know your audience and understand what they need to be successful.

In addition, you also need to have a firm grasp on what your competition has going for them and where they aren’t doing so great. That’s your ticket to capitalize on what makes you different.

Finally, present potential customers with the solutions they need that you offer and your competition either doesn’t or doesn’t do as well as you.

Let’s jump in.

1. Understand your audience and what they want

You can’t offer the right solution to your audience if you don’t know what problems they need to solve.

So, what are the pain points plaguing small IT companies in today’s world?

First and foremost, they’re trying to manage a new, hybrid workplace.

With some workers permanently at home, some back in the office, and still others who go back and forth, there are a lot of moving pieces – and a lot that can go wrong.

Important messages, reminders, and events can be missed when the methods of communication aren’t synced.

Your customers risk looking unorganized and scattered to their prospects, and internal communication suffers, as well.

And the result is lost revenue.

What IT companies in this situation need most are systems that streamline communication.

Their team members need to be able to meet, share files, email, message, and talk on the phone from one convenient spot, both internally and externally, with prospects and clients.

2. Know the competition

Competing for business can be fierce.

That’s why you need to know what your competitors are all about, what their strengths and weaknesses are, and, most importantly, what makes your solution for them the best choice.

As you learn more about the competition, you’ll develop a clearer picture of what sets your solution apart and you can play on that difference to gain more customers.

Pro tip: One of the best ways to distinguish yourself from competitors is to provide a stellar customer experience. Don’t cut corners when it comes to customer service.

3. Bring a unique solution to the table

Once you know what your audience wants and needs, and you’re confident you understand what sets you apart from the competition, it’s time to show how your solution is the right one for your prospective customers.

Let’s take a look at what nexogy has to offer.

Unified communications

This is the streamlined business communication solution your customers need.

No more missed client calls, work from anywhere, any time.

They’ll enjoy a business phone system that has more than 50 features, plus a free OfficeLine Pro smartphone app that allows your customers to chat, share, and SMS.

Omnichannel contact center

The omnichannel contact center distributes customer interactions intelligently to the agents who are most suited to respond successfully.

It also uses automation to streamline customer support processes and to increase efficiency.

With 24/7 self-service capabilities, your customers don’t have to wait for personalized service.

Bottom line

Following these three important tips will give you the boost you need to become the resource for prospective customers’ communication needs.

When they don’t have to worry about the frustration of missed opportunities or the hassle that would normally come with a hybrid work situation, they’ll gratefully continue giving you their business.

Let’s talk about how we can help you give your costumes these kinds of solutions. We’re happy to have your back.

Other Recent Posts