Here's Why You Need to Be Using WhatsApp as Part of Your Omnichannel Communication Solution

Are you using WhatsApp?

If not, what’s holding you back from providing your customers with the best communication avenues available?

And if you are, then you know how easy the tool makes it to manage customer service, increase sales conversions, and a lot more.

We’re going to take a closer look at why you should be using WhatsApp, its notable features, the top use cases, as well as the advantages of the WhatsApp Business API.

Why WhatsApp?

With two billion users across the globe, it’s not shocking that WhatsApp is the most popular mobile messaging app in the world.

And it’s not just being used to send funny memes. 175 million people utilize a WhatsApp business account each day.

Here’s a look from the consumer side of business accounts:

Personal connection

Using WhatsApp helps users feel more connected to a business.

The confidence factor

People feel more self-assured when they communicate with a business via WhatsApp as opposed to using email.

Simplicity

The majority of users consider WhatsApp the easiest way to contact a business.

Trust

People tend to put more trust in a business that uses WhatsApp.

And here’s why businesses are loving this communication tool:

  • It makes customer service response time much quicker.
  • It reduces order time significantly.
  • It reduces costs, too, with the absence of paper statements.
  • It increases customer satisfaction.

Top use cases

WhatsApp is a very useful tool for all the stages of the buyer’s journey.

At the beginning of the customer relationship, the app can be used for promotional messages, product recommendations, and other forms of inbound marketing.

In the purchase phase, WhatsApp can be used for payment links, order confirmations, and fulfillment.

And it’s great for retaining customers, as well, by providing an ongoing touchpoint that increases customer loyalty, giving feedback, and introducing upselling opportunities, too.

Don’t wait to get results with WhatsApp

Now that you see all the capabilities WhatsApp has to enhance your communication experience – and that of your customers – are you ready to start putting it to work for you?

We’re happy to help you get up and running with all the tools you need to get the results you want from your business.

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