In an ideal world, you could hand-pick the partners you’d like to work with, and you’d be positive they’ll choose you right back.
While that’s not the way it works, there are some things you can do to increase your chances of finding great partners who are as thrilled to work with you as you are to work with them.
Here’s what you need to know.
Know who you’re playing with
It’s better to team-up if you know the team behind the scenes – who they are and what they can do for you.
So, the first thing you need to do is get to know who you’re playing with.
Do a deep dive into what makes your new partnership different. (After making sure they don’t have a direct sales model. If they do, you’ll waste your valuable time and efforts!)
- How do they operate?
- Where do they operate?
- And, what are they offering that you’re not?
If you’re not sure where to begin, use your circle of contacts and find out if anyone you know is already a nexogy partner with the specific solutions your customers are looking into.
They’ll be able to give you some valuable information, too, like if they are using training, provisioning, dedicated project managers and concierge helplines to help their partners.
(Note: The size of a partner program isn’t an indicator of how successful it is. Efficiency is what really matters.)
Provide a seamless experience
This is one of the most effective ways to attract partners to your program.
Did you know that roughly 80% of the experience your customers will have is a direct result of the systems and tools that you offer?
Show them how you can help them save time while providing peace of mind and increasing productivity and you’ll position their organization as both qualified and professional.
But not all partner relationships are created equal. You need to offer one that allows your customers to both identify problems and offer solutions.
Our partner portal solution includes:
- Quoting and billing.
- Powerful customer management.
- Provisioning and billing system to run your business.
Bottom line? A seamless experience for your customers will make them want to work with you for the long haul.
You’ll have a partner portal, training platforms, and communication channels that need to be immaculate.
With all the technology available today, you really have no excuse not to have a portal that provides you with everything you need to train, learn, scale up, increase your brand visibility, and make sales.
Partner program selection mistakes to avoid
We’ve looked at the elements that draw a partner toward working with you. Now let’s dive into some of the issues that can make them run in the other direction.
1. Not being clear
You (our next partner) should know exactly what you’re getting, especially when it comes to commissions, the provisioning process, training, and SPIFF.
You should also get easy-to-understand instructions from the very beginning about the processes that need to be followed and how to perform them.
2. Not receiving adequate support
It’s pretty simple: We give our partners the tools they need to be successful, including training, problem-solving, and more.
3. Not having the right technology
What’s the “right” technology?
Our partners trust that we’re providing the most cutting-edge digital solutions so that they can delight their customers and grow their business.
And when they’re successful, you’re successful.
4. Content is disorganized or difficult to find
Many sales partners list this as a major gripe: They have trouble navigating to the right content, or the content library is too messy and overwhelming.
It’s not enough for your content package to be merely comprehensive – it needs to be navigable and efficiently structured as well.
5. Co-branding isn’t easy to figure out
A lot of sales partners get frustrated with platforms that don’t allow them to easily co-brand their promotional efforts. You need to make sure your offering provides the functionality to collaborate on marketing.
Be the first choice for partners
Now that you know how to select the partner program that will work best for you – and how to make them the right partner in crime (??? 😂 ) – you’re ready to go after the people who will make your business better as they grow theirs.
Nexogy offers all the benefits you want and none of the disadvantages you want to avoid. Get in touch and learn more today firstname.lastname@example.org or dial 1 (866) NEXOGY 2 .