Unified Communications: The Simple, Feature-Rich Key to Growing Your Business

It's no secret that communication is one of the most important aspects of any business.

With so many people preferring remote work (or forced into it due to recent events), this poses an issue for businesses: How do you keep your team connected and not lose your competitive edge?

That’s where unified communication swoops in to save the day.

Let’s take a quick look at what unified communication is and then we’ll take a deep dive into the advantages it offers.

What Is Unified Communication?

Unified communication can be described as, “the way different forms of communication tools in the digital workforce interact and collaborate...users are able to share and access data and collaborate in real-time.”

To put it more plainly, it’s what allows Mike in London to work closely on a project with Susan in Wisconsin, along with their project manager and other team members based in Louisiana.

Let’s take a more detailed look at how unified communications is changing the game for businesses like yours.

These are some of the most common tools that enhance collaboration:

  • Email
  • VoIP phone
  • Video conferencing
  • Instant messaging/chat
  • Screen sharing
  • File sharing
  • Meeting scheduling

Advantages of Unified Communications

1. Boosts Productivity

It seems that, no matter what business you’re in, productivity is always an issue. And hitting a plateau isn’t good for the company and it isn’t good for morale, either.

Productivity increases by about 10% with unified communications.

The ability to collaborate in real-time and have each team member access the same document at the same time saves massive amounts of time. You’re totally avoiding the back-and-forth that would normally occur.

More time means more work toward growing a thriving, profitable company.

2. Increases Agility

For a business to be successful, it has to be able to adjust quickly to change and have the necessary strategies in place to be ready to expand.

When you have access to multiple communication channels in one interface, incorporating new hires (from anywhere on the globe) and expanding the company happens more quickly and seamlessly.

3. Greater Adaptability

In the “old” days of doing business (before unified communication was a thing!), weather, transportation cancellations, global pandemics, and any other surprise problem could put a wrench right in the middle of your flow.

Bye, bye, productivity.

Not anymore. A canceled flight just means your meeting may be virtual instead of in-person. But you can still collaborate with the people you need to work closely with.

Welcome back, productivity.

4. Better Work/Life Balance

The flexibility to work at home, or anywhere outside the office, allows employees to strike a balance they’re comfortable with.

And a happy employee is going to be all-in for the good of the business. They’re more likely to work to their fullest potential and feel a sense of ownership over their role in the company.

5. Lowered Costs

A cloud-based phone system eliminates the need for costly network providers, as well as the need for expensive hardware that would need to be installed and maintained.

Plus, you won’t have the added expense of training employees on how to use the equipment, nor will you have to worry about bringing in a skilled professional when upgrades are needed.

You also won’t be spending as much money on travel costs for your team members due to the virtual collaboration capabilities.

6. Enhanced Teamwork

With unified communication, each of your employees can access the same documents, calendars, and other important information at any time.

Think how much more smoothly information can flow when there are no barriers like departmental silos and geographic boundaries.

Unified Communication Is the Game-Changer Your Business Needs

If you're looking for a way to communicate with your remote team efficiently, then unified communications is the right solution for you.

All your communication needs are in one place – email and phone calls can be merged into one device that will make it easier for you to stay connected with everyone on your team.

Unified communications gives business owners the flexibility they need so they can focus on what really matters: growing their businesses.

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