What Is WebRTC? WebRTC Overview and Business Impacts

Posted on Tue, Jul 16, 2013 @ 10:48 AM by Carlos Lahrssen

WebRTC (or real-time communication) enables browser-to-browser video calls, voice calls, chat messaging, screen shares and file transfers. Think of how you make video calls now on your mobile devices—through a proprietary application like Skype, Tango, etc. WebRTC uses your browser as the “application” without registration or downloads. WebRTC is currently available on Chrome, Opera, and Firefox (as well as Internet Explorer and Safari with a one-time small plug-in).

It’s achieved via browser APIs, HTML5 or C++. Developer resources and more information on each can be found here:

Google’s overview presentation gives more details on the technology, including a basic architecture on how it works.

Another Game Changing Technology

In the BYOD era when everyone has a smart phone or tablet on hand, WebRTC has infinite possibilities. 

“WebRTC and HTML5 could enable the same transformation for real-time communications that the original browser did for information.

- Phil Edholm, NoJitter

From conferencing vendors to the big names in tech like Microsoft, Cisco, etc., all eyes are on the latest in WebRTC development. From Network World

“Jason Uberti of Google, one of the industry’s most visible advocates of WebRTC, says that the technology is generating excitement among players across the communications spectrum.  This includes Cisco, Microsoft, Ericsson, and many others. He says this is because `’the premise of WebRTC is to build real-time communications into the fabric of the web, where every browser has a built-in, state-of-the-art communications stack.’

Business Implications for Browser-Based, Real-Time Communications

As consumers grow obsessed with mobile and video, it’s natural for the shift to more mobile, video business communications as well. There’s trust in seeing a face—and seeing those non-verbal cues while communicating on big topics like major purchases, legal or financial support, and more.

Imagine enabling your team to connect with their customers through the web. Instant video connection, supplemented with file sharing, messaging and more make your business more efficient—while enabling staff to build stronger connections with your customers.

The implications go even further:

  • Enable greater mobility for staff while improving customer communications, as long as a browser connection is in place.
  • Collaborate on documents or major projects in real-time: share documents while on call to review contracts, statements, accounts and more beyond firewalls.
  • Consider branding and resource opportunities with more visual communications. Will the background on your next customer service call be a green screen?
  • Demand focused attention with more video chats for improved efficiencies.

nexogy & WebRTC

So what does it mean for nexogy? nexogy is continually pushing the envelope to stay on top of the latest technologies—like WebRTC—and adapt them for SMBs and enterprise infrastructures.

We’ve already got a solution in the works that layers privacy, security, and an easy-to-use interface on top of the convenience of WebRTC features. nexogy integrates WebRTC to comprehensively provide a channel voice, video, chat, data, conferencing and contact center solutions. Hosted, real time communications may eventually outpace traditional outlets. As a leading tech integrator, we’re here to connect existing SIP, PTSN; bridge technologies during the transition; and continually push business communications to the next level. As always, more to come!

Let us know your take on the WebRTC standard, as well as how easy-to-use video, voice and data communications have fueled your business.

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Topics: unified communications

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About the Author

Carlos Lahrssen
Carlos Lahrssen
Carlos Lahrssen is president and CEO of nexogy, as well as founder, president and CEO of LD Telecommunications, Inc., nexogy’s parent company. Lahrssen is an industry fan, follower and advocate — stay...read more