How to Get Valuable Customer Data With Free Wi-Fi

Posted on Thu, Oct 13, 2016 @ 11:05 AM by Carlos Lahrssen

Free_Wi-Fi.jpgThe days of “luxury” Wi-Fi are over – and people want their Internet access now, not later. With so many jobs depending on having a connection, people – even while on vacations or traveling – need to be able to check their email and access documents.

As a business, it’s valuable for you to provide this Wi-Fi since you can gain insightful metrics and information regarding your customers.

You can also pitch this as a service, since standard malls, hotels, and other hospitality buildings don’t have the means to do this themselves.

Do Guest Wi-Fi Right | Make Money With Your Wi-Fi

Here are some tips for providing a great and seamless Wi-Fi experience:

  • First and foremost, ensure your connection is secure and compliant
  • Require them to fill in their email address to access
  • Offer content filters for a family-friendly user experience
  • Make sure the login process has a customized splash screen with your brand’s information
  • Have social buttons so people can shout-out where they are and mention your brand once they’re logged in
  • Give them a discount to encourage conducting future business with you

We provide Wi-Fi services to a hotel chain in Miami and have found these guidelines are highly valuable for guests.

Valuable Customer Data Explained

You might not realize offering free Wi-Fi can unleash a substantial amount of information regarding your customers and guests. This allows you, the CIO or other executive, to refine your strategy and truly pinpoint how to resonate with your guests such as:

Profile_Customers_And_Visit_Frequency_And_Behavior.png

Imagine being able to track what your Wi-Fi users look up online, and curate a customized experience. This includes being able to trigger coupons applicable to their interests and where they stayed.

For example, let’s say your guest ordered room service from their phone every night of their stay. You can draw a conclusion from their habits that providing them a 10% off their next room service during their stay will incentivize them to stay at your hotel again.

Personalization is key.

You can also utilize the following:

  • Birthday coupons
  • Seasonal promotions
  • “Thanks for being a valued customer” discounts

All this can happen by allowing them to use your Wi-Fi; from there, they can become a part of your database.

The Stats Speak for Themselves

This case study from Waterford Plaza is a great example of what you can discover from allowing users to access Wi-Fi, including:

  • Average usage time
  • Time spent at a location in conjunction with sales
  • Profiles/users collected into a database – an increase of 450% in 3 months!
  • Demographic information

Clearly, there are advantages to businesses offering Wi-Fi to customers. You can not only grow your database, but also learn about how your customers interact with your business/product/service.

To learn more, we invite you to check out our Internet services!

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About the Author

Carlos Lahrssen
Carlos Lahrssen
Carlos Lahrssen is president and CEO of nexogy, as well as founder, president and CEO of LD Telecommunications, Inc., nexogy’s parent company. Lahrssen is an industry fan, follower and advocate — stay...read more